Tag Archives: packaging

BAŞARININ SIRRI KADINDA SAKLI – (m)arka plan, habertürk – 11 mart, 2011

İnsanlık son 30 yıldır kadın-erkek eşitliğiyle uğraşıyor. Ve bu mücadelenin sonucunda yeni bir kadın var artık. 1950′lerde evinin kadını olan, günün her saati feminen olması beklenen, kendi başına pek evden dışarı çıkmayan, her türlü “erkek işi” için yardıma muhtaç olan kadın artık yerini calışan, kendi işini gören, kendi başına ayakta durabilen kadına bıraktı. Onun [...]

yılbaşında kaybolan markalar – (m)arka plan – HaberTürk, 24 Aralık 2010

The article below was published as part of my branding column (M)arka Plan on the Turkish daily newspaper, HaberTurk, on December 24, 2010. In this column, I discuss how brands should avoid the temptation to jump on the season’s bandwagon wrapping themselves up with the generic holiday colors and symbols, which only leads them to [...]

BAND-AID PLAYS DRESS UP

The decorated bandages are not only for the kids anymore. Yeay! BAND-AID partnered with Cynthia Rowley to bring in lace, sequins and gold chain to heel the minor psychological effects of little cuts on the adults. The bandages in 14 fashionable designs come in a collector’s tin.

WHERE TO NEXT?

Talk about a company converging its branding with its operation so gracefully. For its 15 year anniversary eBay is piloting a green packaging program in October.