Tag Archives: naming

VAHŞI AT MI, ACI BIBER MI? – (M)ARKA PLAN, HaberTürk – 17 Haziran, 2011

This month I chose to focus on sources of inspiration for naming products in my column for HaberTurk. What could be a better showcase than car models for an edition that coincided with fathers day… Beyond the rational process the names of models leads the emotioanal decision making when buying a car. Some are masculine, [...]

WHAT IS IN A NAME? -from the Wall Street Journal

Yes almost anything can be a brand’s name… A word, a phrase, a sentence, a sound… Some are an instant hit, some need some pr and financial help. But there are other dimensions to be considered also in the naming process… This is one of the few areas we brand designers work with lawyers to [...]