D FOR DEMOCRATS
Right before the November elections, the Democrats unveiled their ‘new’ logo. Actually, there is nothing new about it. It is very ‘me too’ with a striking resemblance to the Obama campaign logo, very reminiscent of kids alphabet games, and certainly very familiar with its simplicity of just a plain circle and letter d forms. Directness is usually a good trait for a logo, but when it has a message. Not to simply circle the initial especially when the circled letter reminds one of a poor school grade. I am glad ‘that’ particular donkey is out of the logo but it may be a good idea to bring another donkey back as a mascot to spice things up a bit. There are few good things about it, too. The colors are slightly tweaked and thus look more fresh. The new typography compliments the overall modern look although the serifs look uneasy.