Monthly Archives: June 2011

VAHŞI AT MI, ACI BIBER MI? – (M)ARKA PLAN, HaberTürk – 17 Haziran, 2011

This month I chose to focus on sources of inspiration for naming products in my column for HaberTurk. What could be a better showcase than car models for an edition that coincided with fathers day… Beyond the rational process the names of models leads the emotioanal decision making when buying a car. Some are masculine, [...]